POP CULTURE

Cracker Jack’s New Prize Is A QR Code?

Download an app, scan a sticker inside the Cracker Jack box and access “baseball-inspired mobile digital experiences,” the company said, launching the change ahead of baseball season. The packaging and logo will also be “contemporized.”

What do you get in Cracker Jack? A QR code, apparently.

The “Prize Inside” will no longer actually be inside the box, Frito-Lay has announced. Like so many other aspects of our lives, the prize will be digitized.

Download an app, scan a sticker inside the Cracker Jack box and access “baseball-inspired mobile digital experiences,” the company said, launching the change ahead of baseball season. The packaging and logo will also be “contemporized.”

Like so many other aspects of our lives, the prize will be digitized.

Image courtesy of wnyc.org

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