Digital Lifestyle

Even if You Can’t Afford Designer Clothes, Your Bitmoji Can

The actress Ashley Madekwe, left, in October wearing a Calvin Klein look featured in the Bitmoji app, center, and during the fall 2015 Calvin Klein show in New York, right.

You wonder how fashion designers keep up: fall, spring, resort, cruise, couture, pre-fall. All this while trying to navigate the shifting sands of the industry. Soon designers may be tasked with creating yet another collection — for Bitmoji. Some already are.

Last fall, the popular app, which allows users to create a personalized emoji avatar, introduced runway looks to its virtual closet. Labels whose clothes were made available free through partnerships with Bergdorf Goodman and W magazine included Michael Kors, Zac Posen, Alexander McQueen, Calvin Klein and Diane von Furstenberg. Women can buy a wrap dress and outfit their pixilated selves in the same one.

Image courtesy of nytimes.com

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