Publication: @WWD February 21, 2016 By Alexandra Steigrad
Refinery29 is hoping to lead the charge in virtual reality video in the fashion media space.
While several publishers have dabbled in VR by filming their cover shoots for 360-degree viewing, R29 has entered the VR fashion space in a bigger way, shooting eight shows during New York Fashion Week using the technology. Shows included VFiles, Rebecca Minkoff, Derek Lam, 3.1 Phillip Lim, Tibi, Prabal Gurung and Delpozo.