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‘Spring Broke’: The Untenable Monster (and Marketing) of Spring Break

Spring Broke points its lens at the 50 year-long marketing apparatus of spring break in Daytona Beach and Fort Lauderdale, and the businesses rivaling for the coveted 18-24 demographic. Brands were figuring out that people formed habits in college that they’d maintain for the rest of their lives.

Sources: FlavorwireShowtime

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