Digital Lifestyle

#New-stalgia: Streams? What Streams? For Newvelle Records, Vinyl Is the Future

PEEKSKILL, N.Y. The jazz pianist Elan Mehler hovered over a vinyl-cutting lathe at Masterdisk studios as a mastering engineer laid a blank disc onto the plate and paused for a moment, listening for hints of interference as the blade sliced across the surface.

The men were here, an hour north of New York City, to cut master recordings for Newvelle Records, the small label that Mr. Mehler, 37, founded two years ago with his business partner, Jean-Christophe Morisseau. The discs will be sent to France to be replicated en masse and mailed to Newvelles subscribers.

Well, sort of en masse. Like everything at Newvelle, these records will be released only on vinyl, in small releases of 500. No CDs, no digital downloads, no streaming.

Its all part of Mr. Mehlers plan to produce first-rate jazz recordings in the digital age. That the music will reach only a small handful of listeners, at least initially, is a necessary downside, Mr. Mehler said.

Image courtesy of nytimes.com

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