19 Mar 2016

At SXSW, Tech has become a lifestyle brand

This year SouthBy, as the festival is known, feels like a story of how the tech ethos has escaped the bounds of hardware and software. Tech is turning into a culture and a style, one that has spread into new foods and clothing, and all other kinds of non-electronic goods. Tech has become a lifestyle brand.

Read the story nytimes.com

Image courtesy of nytimes.com


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