Our obsession with ownership means we have become somewhat attracted to clutter. It is estimated that the average US home contains 300, 000 items, yet this still isn’t enough for 1 in 10 Americans who have to additionally rent offsite storage. Our relationship with stuff is quietly complex; we tend to define ourselves by what we own.
Stuffstr has designed an app that provides retailers with information about what happens to their products after the sale. The retailer gets to keep tabs on how long the product lasts and how much it sells for on the used market. What do customers get out of it? Stuffstr, based in Seattle, helps consumers resell or recycle their items when the time comes.
Sources: Fortune, sustainablebrands.com
