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Cover Up: Playboy’s Non-Nude Reboot Wins With Advertisers

Iconic nudie mag cleans up Playboy, known for its centerfolds for decades, rebooted as a non-nude publication at the beginning of the year, and the new direction has paid dividends. At its Digital Content NewFronts presentation last week, the 62-year-old brand said first-quarter online/print ad revenue was up 75 percent from a year earlier.

Playboy’s been growing its digital audience dramatically since 2014, and it now, per CNBC, has 28 million followers across Facebook, Twitter, Instagram, Tumblr and YouTube.

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