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Cover Up: Playboy’s Non-Nude Reboot Wins With Advertisers

Iconic nudie mag cleans up Playboy, known for its centerfolds for decades, rebooted as a non-nude publication at the beginning of the year, and the new direction has paid dividends. At its Digital Content NewFronts presentation last week, the 62-year-old brand said first-quarter online/print ad revenue was up 75 percent from a year earlier.

Playboy’s been growing its digital audience dramatically since 2014, and it now, per CNBC, has 28 million followers across Facebook, Twitter, Instagram, Tumblr and YouTube.

Image courtesy of adweek.com

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