Excerpt via AngelList
Kevin William David
U.S. customers spent around $100 million on meal kits at retail stores in the month ending April 11, nearly double that period a year prior, according to Nielsen.
Meal kits are making a comeback after years of faltering sales. People stuck at home because of the coronavirus pandemic are cooking more.
Some are avoiding supermarkets. That dynamic is juicing up demand for the packs of pre-apportioned fresh ingredients, reversing a period of slower growth for the decade-old industry that was seeming like a fad.
Online meal-kit sales grew 63% in the week ending April 15 from the previous year’s period, according to an analysis of transactions by Earnest Research. Sun Basket said weekly sales have almost doubled weekly. Home Chef’s new customer count has nearly tripled over the past six weeks.
