“If we want to continue enjoying fashion, we have to find a way to make better use of the resources.”
– Anna Gedda, Head of Sustainability, H&M
Since H&M launched its Garment Collecting initative in 2013, customers from every corner of the world have helped recycle 25,000 tons of their unwanted clothes. To make that gigantic volume more comprehendible, H&M’s head of sustainability Anna Gedda compares it to collecting 125 million T-shirts in three years. On April 18, one week dedicated to collecting at least 1,000 tons of unwanted garments starts.
A music video collaboration with M.I.A. highlights the environmental impact letting fashion go to waste has on the planet. So instead of throwing your clothes in the garbage and allowing them to end up in landfills, you should collect all the things you don’t want and bring them to your nearest H&M.
“World Recycle Week is a movement for change,” says Anna Gedda.