#InspirationSharing: Artist JPPM’s ‘Never-Ending Mood Board’
Pierre Marchal is the 27-year-old artist and creative director behind Instagram’s “never-ending mood board” account, JPPM. What began in 2014 as a way to synthesize and organize daily inspiration quickly grew to a following of more than 10,000 and a collaboration with names, like Tinashe and i-D.
“It essentially makes sense of what I am,” he told BULLETT. “Every time you open Instagram the saturation of images is intoxicating, like a crazy blast of energy popping up. Bored of having a folder full of screenshots on my computer, I decided to create the never-ending mood board in order to return to, not selfies, but inspiration sharing.
Images courtesy of JPPM