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Instagram Fans are Music Fans

Instagram and research powerhouse Nielsen partnered for a data study of Instagram users earlier this month, aiming to analyze the musical tastes and tendencies of the multimedia-sharing social network’s user base. The study found a definitive love affair between Instagram and music, with Instagram users spending more money and more time on music than the general population. Pop was Instagram’s genre of choice, followed closely by rap.

Image courtesy of Medium

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