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30 Aug 2016

#K-Beauty: The Exhausting Skin-Care Regimen That May Be Worth the Effort

K-Beauty, the umbrella term for all South Korean imports in the skin care, makeup and bath-and-body categories has been attracting fans in the U.S. Over the last 18 months, its cultivated a certain gentle, nature-meets-technology ethos. Incorporating up to 10 (and sometimes more) steps, the typical regimen kicks off with a dual cleansing ritual (via oil- and water-based products), winds its way through a series of sheet masks, essences, serums and rich moisturizers, and wraps up with SPF 35 sunscreen.

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Image courtesy of WSJ.com

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