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Oh, Snap (Chat): New Survey via Variety x Defy Media

Snapchats content efforts are seeing significant interest from its millennial audience, according to a new survey conducted exclusively for Variety by Defy Media. That percentage falls to 23% when weighed against all of the surveys respondents, including those who didn’t report using Live Stories and/or Discover at all. Daily usage is far higher for Snapchats core functionality messaging and chatting with friends.


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