Get In Touch
1775 E. Palm Canyon Dr. #110-466, Palm Springs, CA 92264
producers@pulplab.com
Ph: 206.636.1193
Work Inquiries
producers@pulplab.com
Ph: 646.820.7857

Behind the Brand

Principal & Founder — Palm Springs, CA

Kate Pawlicki Bourne.
Content strategist.
Brand builder.

Founder of Pulp Media Lab — a content strategy and marketing consultancy built for brands that are serious about what they say and how they say it. Cutting through noise with content that actually moves people.

KPB
Current Work
15+
Years leading content strategy, executive communications, and brand programs for Fortune 500s and independent brands alike.
2
Active identities: Fortune 500 marketing consultant and founder of Ghost Town Ranch, a desert lifestyle brand rooted in Frontier Modernism.

Strategy from
the inside out.

Pulp Media Lab is a marketing consultancy I founded to work at the level where strategy and language actually meet. The clients are Fortune 500 — the work is anything but corporate.

I embed with senior leadership teams to build the content programs, executive platforms, and communications infrastructure that large organizations need but rarely have time to do well. Alongside that, I created and founded Ghost Town Ranch — a California high desert lifestyle brand rooted in Frontier Modernism — which means I'm living the founder's side of the business every single day. Product development, brand storytelling, partnerships, wholesale outreach. The whole thing, built from scratch.

If you're a brand, hospitality company, retailer, or creative collaborator looking for a partner who operates in both worlds — that's exactly the conversation I want to have.

01
Executive Voice
I write for leaders who can't afford to sound like everyone else. LinkedIn strategy, thought leadership, and internal communications that land.
02
Brand Storytelling
From product copy to origin stories — building the voice and narrative architecture brands need to grow with consistency.
03
Content Systems
Frameworks, prompt libraries, editorial calendars — building the infrastructure behind content programs that scale.
04
AI-Augmented Work
Fluent in AI content strategy and tooling. I help teams leverage AI without losing the editorial intelligence that makes content matter.

Built for brands
that have something to say.

Whether you're a growth-stage company that needs a voice, an executive building a platform, or a brand in need of a content engine — Pulp Media Lab works at the intersection of strategy, language, and execution.

01
Executive Communications & Thought Leadership
I help senior leaders build a credible, consistent presence — on LinkedIn, at all-hands, and everywhere their voice carries weight. That means developing POV content, communication frameworks, and an editorial cadence that doesn't feel like a job.
LinkedIn Strategy Speech & Narrative Internal Comms Keynotes
02
Brand Voice & Content Strategy
For brands building something real. I develop voice guides, editorial systems, campaign copy, and product storytelling — the kind of content that attracts the right audience and holds them.
Voice & Tone Product Copy Campaign Concepts Brand Narrative
03
Content Program Management
Large organizations with complex content needs require more than good writing. I run programs — planning, workflows, recognition, cross-functional coordination — so the content engine actually works.
Editorial Planning Launch Coordination Campaign Execution Cross-org Alignment
04
AI Content Strategy & Tooling
I help teams work smarter with AI — developing prompt libraries, AI-assisted workflows, and content frameworks that preserve editorial quality while scaling output. The goal is better content, not just more of it.
Prompt Engineering AI Workflow Design Content Systems AI Training

Work that
moves the needle.

I've spent 15+ years inside organizations that move fast and demand precision — Microsoft, independently founded brands, and everything in between. My work shows up in executive platforms that built audiences, content programs that scaled, and brand voices that people actually remember.

2026: Current Clients + Collaborators

  • Microsoft
  • ·
  • Mercor Intelligence
  • ·
  • Miracle Manor Hotel & Spa
  • ·
  • St. Boniface Hotel
  • ·
  • Ghost Town Ranch
15+
Years leading content strategy and communications across Fortune 500 and independent brand contexts.
2
Active parallel practices: Fortune 500 marketing consulting and independent brand founding.
Content frameworks, voice guides, LinkedIn campaigns, internal programs, and editorial systems built from scratch.
WOSB
Pulp Media Lab is a Women-Owned Small Business (self-certified), registered NAICS 541613 — Marketing Consulting Services.

Straight from the source.

Her expertise in developing both a strong framework and an effective implementation plan was invaluable. Her dedication to quality was evident at every stage of the project, and her attention to detail is second to none. I highly recommend Kate to any organization looking for a talented and dedicated professional to help develop and deliver an impactful digital go-to-market strategy.

— Allison F. via LinkedIn

Kate demonstrated exceptional leadership and strategic marketing skills that shaped the development of an effective digital go-to-market strategy. Her positive energy, hardworking nature, and strong sense of teamwork were instrumental in maintaining an environment of collaboration and shared goals.

— Martin D. via LinkedIn

I talked Kate's ear off for hours at a Pulp Lab event when I first met her. Such a combination of industry experience and genuine creativity is rarely found. Kate executes, she delivers authenticity but also knows how to meet performance indicators for clients and tell a brand story with demonstrated analytics to support the ideas. I hope to work with her more in the future, and consider her a valuable connection going forward.

— Matt C. via LinkedIn

Consummate professional — and a true joy to work with on any project. Kate can take an idea/vision and seamlessly pull together all the pieces and people needed to make it a reality. One well-thought-out step after another.

— Robin A. via LinkedIn

As seen in the field.

Dwell

"A meticulous midcentury restoration in the California high desert — equal parts historical fidelity and modern ease."

Ghost Town Ranch — Featured Property
Los Angeles Times

"This desert town near Joshua Tree is brimming with new energy thanks to these 9 hip businesses."

January 22, 2025 — Ghost Town Ranch Featured
Voyage LA

Life, Values & Legacy: Our Chat with Kate Pawlicki Bourne of Palm Springs/Joshua Tree

November 2025 — Kate Featured

Let's talk about
what you're building.

Whether you need a content strategist, a brand voice, an executive communications partner, or just want to compare notes on midcentury architecture in the desert — I'm easy to reach.