Snap Inc., the company behind the popular ephemeral messaging app,filed to go public on Thursday and the documents have given us a wealth of information about the inner workings of the famously secretive company.
Spectacles were first launched in September 2016 with an unconventional and exclusive distribution strategy. Rather than giving out devices to reviewers and doing a mass consumer rollout the normal approach for new tech products it has sold them exclusively through pop-up vending machines.
They’re still not available to buy normally but that could soon change. “In 2017, we expect to continue to make substantial investments in inventory, marketing, distribution, and product innovation as we assess product demand,”Snap wrote in its S-1 form. “Additionally, we plan to significantly broaden the distribution of Spectacles, which will increase our costs and overall financial risk.”
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