Spring Broke points its lens at the 50 year-long marketing apparatus of spring break in Daytona Beach and Fort Lauderdale, and the businesses rivaling for the coveted 18-24 demographic. Brands were figuring out that people formed habits in college that they’d maintain for the rest of their lives.
Sources: Flavorwire, Showtime
 of Spring Break - https://pulplab.com/spring-broke-the-creation-of-an-untenable-monster-marketing-machine-in-florida/){kind=link}