Tag: MUSIC INDUSTRY

03 Jun 2020

How TikTok became a hit maker in the music industry

“TikTok has opened up this door where anything’s at play. All old records, all new records — people don’t care on TikTok as long as it’s fun to make content with.” – Adi Azran, head of marketing at the TikTok-focused media company Flighthouse, Excerpt via Business Insider TikTok has become a hit maker in the […]

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14 Nov 2016

M.I.A Launches DIY ‘Make Your Own Merch’ Initiative

After partnering with H&M earlier this year to raise awareness about the ramifications of clothing waste, M.I.A has announced a new way for fans to get their hands on her newly designed merchandise, following the recent release of her album AIM. Last week the “Paper Planes” singer tweeted out, asking fans if they would be willing […]

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24 Apr 2016

Prince: A Tech Innovator Who Didn’t Always Get Credit for Early Commitment to Digital

In 1997, Prince sold a three-CD set called Crystal Ball directly on the internet, making him one of the first major pop stars to embrace e-commerce. The only other way you could get the discs was by calling 1-800-New-Funk. In 2006, the music icon notched a Webby Lifetime Achievement Award for his groundbreaking commitment to distributing his […]

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