Tag: slang

20 Jun 2016

#DigitalSlang: Why Tribune Publishing’s New Name is ‘tronc’

TRIBUNE Publishing’s recent rebranding of itself prompts the question: What’s in a name? On Monday, Tribune Publishing — the company behind The Chicago Tribune, Los Angeles Times and nine other major daily newspapers — will become tronc Inc. (with a lowercase “t”), an abbreviation of “Tribune online content.” The name change represents a strategic shift from […]

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