Jared Leto’s Creative Brand Is Inspired by Joshua Tree National Park’s “Hallucinogenic Beauty”
Twentynine Palms has introduced a new cruelty-free and vegan line that sources ingredients from the Mojave Desert, including desert botanicals like amaranth plants, evening primrose, and prickly pear extract. Speaking about the products’ ingredients, Jared Leto said:
“Because of this challenging, unforgiving environment, these ingredients have to be incredibly resilient to survive.”
The brand allows customers to refill their packs for each product instead of buying new products, in an effort to encourage recycling.
Our name is drawn from the desert city of Twentynine Palms, known as the gateway to Joshua Tree National Park—an area renowned for its otherworldly rock formations and mesmerizing night skies. It was this landscape that influenced our products and their ingredients, from antioxidant Prickly Pear to fatty acid-rich Evening Primrose.
Developed with high-quality botanical extracts, our formulations are intended to accompany daydreams, fantasies, trips, bolts of inspiration, and moments of stillness—the quiet slivers of our day-to-day that sustain us.
Our products are developed for all people, personality types, and professions—but especially for those that resist limits and boundaries: those who relish freedom and the great unknown.
Twentynine Palms is a desert mirage; a collision of cultures; a window to dreaming and dissolving—a place where you see nothing and everything.
The range is available to browse and purchase online; and in-store at Dover Street Parfums Market in Paris as well as Dover Street Market’s New York, Los Angeles and London chapters.
The textures, scents, sounds, palette, and stories of the desert inform not only our products, but also our approach to business and the environment—from packaging and product formulation to day-to-day operations.
Our formulations are housed in biophotonic MIRON glass, which protects the integrity of natural actives; aluminum tubes; and post-consumer recycled (PCR) plastic—more on this below.
The entire range is certified vegan and cruelty-free: we do not, and will not, test on animals ourselves; nor through a third party.
Our ingredients are sourced from reputable suppliers across the globe. In searching for a particular ingredient or supplier, we consider quality, carbon footprint, labor conditions, and environmental impact, among other factors.
The Mojave desert has served as a muse for hikers, soul-searchers, and creatives alike. We’re particularly drawn to land artists who freed themselves from the constraints of the gallery and sought to use the earth as their canvas, and want to support local artists and communities.
We’ve established a long-term partnership with the non-profit High Desert Test Sites. HDTS, co-founded in 2002 by artist Andrea Zittel, locates contemporary art in a rural setting, far from inner-city art centers, and demonstrates an ongoing engagement with the local population and landscapes. The organization is based at A-Z West, Zittel’s 80-acre Joshua Tree compound that functions as an ongoing investigation into what it means to exist and participate in our culture today. An endowment provided by Twentynine Palms will fund artist and staff support, with the intention of building an enduring creative partnership for the foundation.