Part digital agency, part pop culture Petri dish, our goal is to help you feel vital, inspired, and plugged into the future.
People. Potential. Profitability.
What we do
We're a marketing consultancy that connects brands with hard-to-reach customer communities.
Millennial Shopping Trends: 2023
What’s Next for Lives That Are Mostly Indoors—and Online
Formula for Brand Success
Our process helps clients identify and apply nascent trends in products and fields as diverse as food, fashion, music, technology, advertising and film.
ID the tendency
Show examples of the tendency across multiple platforms
Facilitate partnerships between tendency and brand
Maintain an engaged dialogue to further brand success
The Word Is Out
“Kate Pawlicki’s NY-Seattle creative agency Pulp Lab provides insider intel on food, fashion, music, tech, film
and advertising trends, and brokers cross-label product collaborations.” - Travel + Leisure
"Consider it a Petri dish for contemporary culture."