Part digital agency, part pop culture Petri dish, our goal is to help you feel vital, inspired, and plugged into the future.
People. Potential. Profitability.
What we do
We're a marketing consultancy that connects brands with hard-to-reach customer communities.

Product Launch
Customized strategies focused on maximum profitability + long term wins.

Digital Strategy
Online experience optimization, data analytics, campaign planning + program development.

Customer Acquisition
Gain awareness, exposure + support with sales, events and influencers.

Brand Collaborations
Exclusive opportunities to co-create unique product offerings, content and on-and offline brand experiences.
Formula for Brand Success
Our process helps clients identify and apply nascent trends in products and fields as diverse as food, fashion, music, technology, advertising and film.
Locate
ID the tendency
Illuminate
Show examples of the tendency across multiple platforms
Curate
Facilitate partnerships between tendency and brand
Incubate
Maintain an engaged dialogue to further brand success
The Word Is Out
“Kate Pawlicki’s NY-Seattle creative agency Pulp Lab provides insider intel on food, fashion, music, tech, film
and advertising trends, and brokers cross-label product collaborations.” - Travel + Leisure
"Consider it a Petri dish for contemporary culture."