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New HDR Digital Cinema Brand Launched From Ymagis

“EclairColor allows us to obtain better image contrast and greater color fidelity,” – Ymagis chairman and CEO Jean Mizrahi.

This includes HDR — a wider range between the whitest whites and blackest blacks in an image — which is getting a lot of interest from Hollywood filmmakers but currently only Dolby Cinema as well as Imax laser-projection-equipped theaters bill themselves as offering HDR.

If it succeeds, it could be another brand that consumers may choose from when they go to the cinema, such as Dolby Cinema. It would require adoption by directors, cinematographers and studios to make the content in the EclairColor format, and it will need development of a network of digital cinema auditoriums capable of screening EclairColor-mastered content. Eclair, which was founded in 1907 in the early days of cinema, has history in this business and Mizrahi believes this latest development is something special.

Image courtesy of hollywoodreporter.com

New HDR Digital Cinema Brand Launched From Ymagis
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