Though social media is supposed to be restricted inside the building, Zac Posen revealed on his Instagram account how the white ball gown he designed for Claire Danes glows in the dark thanks to a custom-made fiber optic woven organza fabric. Marchesa teamed up with IBM Watson to create a cognitive dress (rocked by Karolina Kurkova). The dress has embedded LED lights that change color in real time based five emotions (joy, passion, curiosity, encouragement, and excitement) as expressed by the public on social media.
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