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Why A New Generation Of On-Demand Businesses Rejected The Uber Model

When Miguel Zabludovsky opened his first laundry delivery service, Slate, in 2005, he pitched customers convenience: He would pick up their unsorted laundry (literally: he was both CEO and courier), and his subcontracted eco-friendly dry cleaners would clean it however they saw fit. Two years later, he opened his own laundry facility, which for several years cleaned dresses for high-fashion rental service Rent the Runway. Two years after that, he added home cleaning to the business. It wasn’t until 10 years after starting the laundry service, in January 2015, that Zabludovsky repositioned Slate as a tech company.

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