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07 Jul 2020

#OneMileWear: The Next Sustainable Fashion Trend?

What Is One Mile Wear? Dress like you’re going somewhere better later.

Excerpt via Rakuten and IKnockFashion

‘One-mile wear’ is a Japanese concept based around comfortable clothing that is worn within a one-mile radius of your home.  The main objective with one-mile wear is that the outfit is both smart enough to run errands while also being basic enough to be considered loungewear.

Isolating in style

Despite the pandemic, consumers aren’t completely throwing their fashion ideals out the window.

According to data from the Japanese Rakuten Ichiba e-commerce platform, the concept of “one-mile wear” is taking off like never before in Japan.

Unlike the regular old tattered pajamas you might find yourself wearing long into the afternoon, one-mile wear is about clothes that are just respectable enough to pop down to the supermarket or out to walk the dog, while still being comfortable enough to laze around at home. The concept is clearly a winner: The category saw a nearly 800% increase in merchandise sales in April.

In other words, one-mile wear is the perfect attire for people who spend most of their time in or around the home. Following are some of the major features of one-mile wear:

  • Long-lasting clothing – The concept encourages one to buy good quality clothing that can stand the test of time..
  • Slow Consumption – As Indian Fashion Designer Rahul Mishra rightly said: ” Everything grows slow, is made slowly with hands and thus should be consumed slowly to give the mother Earthenough time to replenish”. The one-mile wear concept encourages slow and longer consumption of the same garment. 
  • Limits purchase – One-mile wear limits the purchasing of clothes as now the same piece can be worn and used for various purposes throughout the day, hence the need of buying that extra pair to go to the groceries or school meets can be cut off the list.

Other sustainable trends in fashion and design:

Virtual Fashion Shows
Traditionally, designers had to physically create cloth samples of the actual clothing line for prototyping and to show potential investors, an extremely timeconsuming and expensive process, which generated a lot of waste.  3D technology utilizing high-end graphics cards modernizes this process by enabling designers to simulate the look and movement of clothing designs on virtual models, allowing them to review, refine and measure samples before the first piece of fabric is ever cut.

Real-time, 3D pattern making
With real-time capabilities, the pattern-making process will change forever. The customers in the textile industry won’t have to rely as much on user experience and exhaustive testing for the finished pattern, as the garment will be continuously visualized in 3D. Users in a variety of industries including apparel, automotive and aeronautics save on materials, electricity and manufacturing expenses by virtually eliminating wasted fabric, paper, power usage, person hours, and courier fees.

 

 

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