Tamara Mellon: ‘I don’t believe brands should be silent anymore’
Excerpt via CNBC
Tamara Mellon founded Jimmy Choo in 1996, when she was 27 years old. At the time, men’s names dominated the most prestigious premium women’s shoe labels.
Now it’s Mellon’s name that’s on the label and the door. Two years ago she launched her own direct-to-consumer shoe business online. Empowering the women who are her employees and customers is central to her mission, and her efforts are evident in everything from the way she designs and markets shoes to how she runs her company, which just raised $24 million to expand.
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