Get In Touch
74399 Highway 111 D Palm Desert, Ca 92260
producers@pulplab.com
Ph: 206.636.1193
Work Inquiries
producers@pulplab.com
Ph: 206.636.1193

Consumers Most Drawn to Travel and Music VR Experiences

With virtual reality (VR) set to become a $1bn (£710m) industry by the end of 2016, savvy marketers are seeking to tap into the platform’s storytelling powerto set the agenda for VR excellence. Virtual reality is engaging a wide spectrum of people, according to new data by research group IpsosMori, which surveyed 1, 117 UK adults aged 16 to 75 on their attitudes towards the technology. The statistics show an emerging awareness of VR in the UK, with 59% of men boasting a strong understanding ofVR, compared with 46% of women.

Image courtesy of marketingweek.com

Post a comment

Your email address will not be published.