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Consumers Most Drawn to Travel and Music VR Experiences

With virtual reality (VR) set to become a $1bn (£710m) industry by the end of 2016, savvy marketers are seeking to tap into the platform’s storytelling powerto set the agenda for VR excellence. Virtual reality is engaging a wide spectrum of people, according to new data by research group IpsosMori, which surveyed 1, 117 UK adults aged 16 to 75 on their attitudes towards the technology. The statistics show an emerging awareness of VR in the UK, with 59% of men boasting a strong understanding ofVR, compared with 46% of women.

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