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Designing a Life: From NYC to SoCal’s High Desert

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Meet our featured design virtuoso—RICK GRANADOS— a creative professional with a razor-sharp eye for design and an innate understanding of type and imagery. Starting  at the renowned School of Visual Arts in New York City, Rick swiftly earned his stripes as a freelancer with industry giants like Grey, JWT, and Arnell Group.

In 2000, fueled by a passion for typography, he founded Stereo Type Haus, a trailblazing type foundry renowned for crafting commercial typefaces. Collaborations with The New York Times, Wes Anderson, and Fader cemented their status as an industry innovator.

A pivotal chapter unfolded in 2010 when he embraced the creative scene of Los Angeles as VP Design Director at Deutsch (LA). Notable achievements include spearheading design initiatives for Sprint and Pandora, solidifying their impact on blue-chip accounts.

Fast forward to the present—after six fulfilling years at Deutsch, the designer is now a free agent, dedicating time to ethical collaborations while living between the energy of Los Angeles and the tranquil landscapes of the High Desert in 29 Palms.

Beyond his professional pursuits, Rick finds inspiration in music creation, photography, and printmaking. This well-rounded perspective infuses every project with a unique and compelling narrative.

In a world where design is a universal language, our featured artist continues to shape the visual landscape, each stroke of creativity echoing their journey from the streets of NYC to the serene oasis of SoCal’s High Desert.

For more insights into his design portfolio and current projects, visit RD Granados and RDG Design. This is an opportunity to delve into the aesthetic world crafted by this visionary artist, where design isn’t just a profession but a way of life.

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