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The Hype—and Hope—of Artificial Intelligence

Much like “the cloud,” “big data,” and “machine learning” before it, the term “artificial intelligence” has been hijacked by marketers and advertising copywriters. A lot of what people are calling “artificial intelligence” is really data analytics—in other words, business as usual. If the hype leaves you asking “What is A.I., really?,” don’t worry, you’re not alone. I asked various experts to define the term and got different answers. The only thing they all seem to agree on is that artificial intelligence is a set of technologies that try to imitate or augment human intelligence. To me, the emphasis is on augmentation, in which intelligent software helps us interact and deal with the increasingly digital world we live in.

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Image courtesy of The New Yorker

PHOTOGRAPH BY ERICH HARTMANN / MAGNUM

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