BMW takes on Car2go and Uber in Seattle
As of last month, Seattleites have a new way to get around town, while companies like Car2go and Uber now have new competition. BMW launched its one-way car-sharing service ReachNow the Seattle region in April, allowing people to use the free-floating vehicles as a method of transportation.
The service brings an alternative to Car2go, the popular car-sharing service in Seattle that works very much like ReachNow: Customers use a smartphone app (iOS, Android) to find available vehicles, hop in a car, drive to their destination, and park in any legal city parking spot. Fuel, insurance, and parking costs are included.
Image courtesy of geekwire.com